4Q24 3D Printing Executive Reseller Survey Report

The primary go-to-market strategy among the largest public 3D printing players relies on independent reseller networks to drive sales and customer adoption. These resellers act as regional distribution partners, providing sales, service, and support for systems. One unique advantage of our research is our deep industry experience has allowed us to develop strong relationships with these key resellers. These relationships enable us to conduct robust channel checks and gather critical demand insights, which historically has been strongly correlated with quarterly earnings reports.

We recently surveyed 25 3D printing resellers across North America and EMEA. Of the respondents, 61% were based in EMEA, while 39% were from the North America, offering a balanced view of market conditions across both regions.

These resellers represent leading brands, including Stratasys SSYS 0.00%↑, 3D Systems DDD 0.00%↑, Desktop Metal DM 0.00%↑, HP HPQ 0.00%↑ and Formlabs (private), providing a broad perspective on industry trends, customer demand and competitive dynamics.

In the sections below, we break down 4Q24 system and material demand, Y/Y growth rates, and expectations for growth in the coming year. Additionally, we provide insights into trends for Stratasys (SSYS), 3D Systems (DDD), Desktop Metal (DM) and Formlabs (Private) offering a timely perspective ahead of 4Q24 earnings season that kicks off in March for the majority of 3D printing OEMs.